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Spotify announces an in-house creative agency, tests generative AI voiceover ads

Spotify announced on Thursday that it’s venturing further into the ad space with its first in-house creative agency called Creative Lab, helping brands create custom marketing campaigns. It will also…

TikTok turns to generative AI to boost its ads business

TikTok is the latest tech company to incorporate generative AI into its ads business, as the company announced on Tuesday that it’s launching a new “TikTok Symphony” AI suite for…

Uber CEO Says Splurging On Celeb-Filled Super Bowl Ads Is Worth It

Uber Eats’ Super Bowl commercials this year feature David Beckham and Victoria Beckham, among other celebrities. Stephane Cardinale – Corbis/Corbis via Getty Images Celebrity-filled commercials were all the rage during…

Elon Musk has a big X on his back as Bob Iger pulls ads from platform

Bob Iger needs all the friends he can get, given what’s on his plate as CEO of the increasingly unstable House of Mouse.  Consider: Activist investors are swirling, his stock…

Super PAC backing Tim Scott cancels fall TV ads as campaign struggles to gain traction

CNN  —  The super PAC backing Tim Scott’s presidential campaign is canceling its slate of upcoming television ads, according to a memo sent to donors obtained by CNN, as the…